At Kraken’s Embrace, we respect your privacy and are dedicated to safeguarding your personal data. We collect personal information that you provide directly to us, such as when you sign up for our newsletter, complete a contact form, or make a purchase. In addition, we collect certain device-related information automatically, such as your IP address, browser type, and pages viewed, through the use of cookies and other tracking technologies. How We Use Your Personal Data: We use the information we collect for several purposes, including: To provide and improve the services and features of the website To respond to inquiries and provide customer service To process your purchases and transactions To send you promotional content, offers, and newsletters To analyze website performance and usage patterns Sharing Your Data: We may share your information with third-party partners who assist us in operating the website or providing services, such as payment processors, marketing partners, and analytics providers. These third parties are only permitted to use your information as necessary to fulfill their role in providing services to us. We may also disclose your information when required by law or to protect our rights or the rights of others. Retention of Data: We retain your personal data only for as long as needed to fulfill the purposes for which it was collected and to comply with applicable laws. When your personal data is no longer needed, it will be securely deleted or anonymized. Your Rights: You have the right to access, update, or delete your personal information. You can also opt out of receiving marketing communications by following the instructions provided in the messages. However, we may still need to send you transactional communications related to your orders. Security: We take reasonable steps to protect your personal information, both online and offline, but please be aware that no method of data transmission or storage is 100% secure. Policy Updates: We may periodically update this Privacy Policy to reflect changes in our practices. We recommend reviewing this policy regularly for any updates.